It has become common knowledge that the consumer of today, has become the user. Using devices, platforms and media in ways that would be unfathomable
It’s fair to say minor league teams will never get the marketing budgets that the big teams are fortunate to have. Often, small cities get
Many small business and nonprofit leaders don’t really have time to micromanage every aspect of the workload. This is why, in my opinion, it’s very
In the last couple weeks alone the Sony Playstation 4 , applications for a pair of Google Glasses were being accepted, the Apple “iWatch” patent
The old adage goes, the cobblers’ wives go barefoot and doctors’ wives die young. Could the same be said about advertising agencies? As we advertisers consult our clients on
User-generated Content (UGC) is a big thing for brands to embrace. The idea that a brand doesn’t have to pay for production and media is
Advertising, marketing, PR, brand communications. They all present challenges, but like Risk or Axis and Allies, the beauty of this lies in the strategy. Whether
Psy, the Korean singer/rapper, has hit a major milestone in not only his digital efforts, but in the efforts of his entire career. Ladies and
What Is LinkedIn With more than 61 million users in the US, LinkedIn is the 4th most popular social network in the country. It’s also
Is Ashton Kutcher the King of Community? Ashton Kutcher is known for his use of digital media and social platforms. He has an expert ability
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