If you’ve ever wondered how your Twitter stream, Facebook Wall, newsfeed, or company’s Facebook Page stacks up in sentiment, the Viralheat Chrome plugin can help! The plugin was introduced last year to allow for greater access to social sentiment analysis.
Simply download from the Chrome Store, once installed, the plugin will calculate real-time sentiment analysis for your social media streams. You have the ability to train the sentiment to increase the accuracy of future tracking.
This plugin makes social sentiment monitoring simple. A great addition to any social media manager’s line up as it easily tags each mention as positive, negative or neutral as well as displays the total real-time average sentiment of the search word or account.
Understand the Sentiment of Direct Interactions
With Viralheat Sentiment Analysis, you have the ability to view sentiment of all the tweets from people directly interacting with your Twitter account. Glance at the top of the screen, to see the total sentiment for direct interactions – Viralheat has a positive sentiment of 69%, 6% negative sentiment, and 25% neutral sentiment. This sentiment is of the 18 interactions shown on the screen. If you scroll through the stream, the sentiment and total number of tweets will adjust as they load.
Understand the Sentiment of All Mentions
By using Twitter Search to surface any mentions of phrases, words, or products associated with your brand, you’ll find the sentiment of each tweet as well as the total sentiment surrounding those tweets. You can also use this to compare your sentiment with competitors by searching for keywords associated their brand. In the image above, the search term “Nikon” was entered, all tweets containing the search word are pulled and sentiment was assigned.
View Sentiment of Comments on Facebook
When managing a large brand and posting regularly to your Facebook Page, it can be difficult to quantify what posts fare the best with your audience. With this tool, you now have the ability to view total sentiment of people’s comments on a post. Use this as a way to identify what resonates best with your followers.
By providing greater visibility into social media sentiment this tool can help you to understand the tone of your mentions as well as the overall sentiment of your community. With the convenience it offers you can stay up to date should sentiment dip because of a specific post, product release, or news related story of your brand.